From BuyerDeck to ShoDeck, we've spent 10+ years on one belief: deals close when both sides have a shared space to communicate and collaborate.
We started ShoDeck — originally BuyerDeck — in 2013 because we noticed something obvious that nobody was solving: every complex deal has a team on the selling side and a team on the buying side, but there was no shared space for them to work together. Buyers got scattered emails. Sellers flew blind. And deals stalled because context was lost between people.
We believed that every deal deserves a room — a single place where both teams can communicate, share materials, and build the context needed to reach a decision. Not a content dump. Not a one-way portal. A genuine shared workspace.
Over the past decade, we've grown from a simple content-sharing tool into a full deal room platform. But our founding belief hasn't changed: when you give both teams a room to work in together, deals move faster and everyone — buyers and sellers — has a better experience.
Launched with a simple idea: give buyers a better way to receive and review sales materials.
Reached our first major milestone as sales teams across the US adopted the platform.
Introduced buyer engagement tracking, giving sales reps unprecedented visibility into deal activity.
New name, new identity, same belief. Reflected our evolution from content sharing to collaborative deal rooms.
Launched stakeholder mapping, team engagement analytics, and smart follow-ups — making every deal room a true shared workspace.
Great deals happen when both sides feel heard. We build tools that serve the buyer's team and the seller's team equally.
AI should amplify your team, not replace it. We build intelligence that helps your people make better decisions.
We've been profitable and bootstrapped for over a decade. We grow by delivering value, not by burning cash.
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